Please type in your email address in order to receive an email with instructions on how to reset your password. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany.
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Discussing Escape Velocity with Geoffrey Moore
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START WITH WHY | Simon Sinek
How fast? How deep? Organizations tend to emphasize what they are best at, not necessarily what is required. To a man with a hammer, everything looks like a nail. Do we have the right kinds of leaders in charge, given the execution discipline that is required? Again, organizations tend to leave the same people in place for the life of a line of business, which is often not good either for the business or the people. Have we highlighted the lines of business that are in transition, either from invention to deployment the escape velocity transition or from deployment to optimization the maturation transition?
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These are the times of greatest risk to lose power, and it is critical that everyone pay close attention until the transitions are complete. With respect to the transition programs, do we have clear milestones and metrics and visibility to ensure we know when they have reached their tipping points? But it is essential to install these disciplines if your enterprise is to achieve its highest ambitions.
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Escape Velocity: Free Your Company's Future from the Pull of the Past